Cheshire Digital rebuilt APR’s WordPress and WooCommerce website following two unsuccessful agency engagements. The project combined specialist peptide website development, three distinct category identities, original product imagery and bespoke plugins for laboratory report management and promotions.
The rebuild brought APR Health Solutions, APR Supplements and APR Bella Blue together within one ecommerce platform. It covered website design, custom functionality, affiliate portal customisation, branded communications and payment infrastructure.
Cheshire Digital applied several years of experience developing peptide and specialist ecommerce websites, bringing practical knowledge of the sector’s business models, compliance considerations and service-provider requirements.
Client Overview
APR operates across three product divisions with different audiences and purposes.
APR Health Solutions supplies research peptides and compounds for controlled laboratory and analytical applications. APR Supplements offers products positioned around performance, recovery and everyday wellbeing. APR Bella Blue covers skincare, body care and beauty products.
The website needed to distinguish these ranges clearly while maintaining a consistent APR identity. Behind the storefront, administrators needed practical tools for managing supporting laboratory reports and promotional offers.
Cheshire Digital’s role covered the full website rebuild, category identity design, creation of all product imagery, bespoke plugin development and supporting ecommerce integrations.
Taking Over After Two Unsuccessful Agency Engagements
Before approaching Cheshire Digital, APR had instructed two other agencies to complete the rebuild. According to APR, neither delivered what the business needed, with a lack of understanding of its business model and compliance requirements contributing to the unsuccessful engagements.
APR needed a development partner who could understand the product range, recognise the requirements of specialist ecommerce and translate those needs into a finished website.
Cheshire Digital brought relevant sector experience to the project, connecting the creative brief with the practical requirements of product documentation, promotions, affiliate interfaces and payments. This helped move the project from repeated discussions into tangible design and development work.
Experience in Peptide and Specialist Ecommerce
Cheshire Digital has spent several years building websites for peptide suppliers and businesses operating in specialist sectors often described as “grey-area” ecommerce.
That experience extends beyond page design. Product positioning, intended-use statements, supporting documentation, account access and payment arrangements all require consideration when developing websites in these markets.
Cheshire Digital brings practical knowledge of regulatory and compliance considerations, alongside experience maintaining relationships with domain registrars, hosting companies and payment processors. Requirements differ by product, jurisdiction and provider, so the approach needs to reflect the individual business and its target markets.
For APR, an important part of that approach was distinguishing research compounds from supplements and beauty products. Each division needed appropriate messaging and its own visual identity within the wider website.
Challenges of Rebuilding the APR Website
Re-establishing Confidence in the Development Process
After two unsuccessful agency engagements, APR needed confidence that its requirements were understood and that the project would progress. Delivery needed to demonstrate an understanding of both the business and the specialist market in which it operates.
Presenting Three Product Divisions Clearly
The website needed to accommodate research compounds, supplements and beauty products without blurring their different purposes. Each range required a recognisable identity and clear browsing entry point, supported by a consistent overall design.
Keeping Laboratory Reports Organised
Certificates of Analysis and endotoxin reports needed to remain associated with the correct products and database records. Administrators required a straightforward way to upload new documents and maintain those relationships.
Making Promotions Easier to Manage
APR needed a quick way to create and apply buy-one-get-one offers. A dedicated administrative workflow would make this easier to handle as part of routine store management.
Connecting the Wider Ecommerce Experience
The rebuild extended beyond the catalogue. Affiliate interfaces, customer communications and payment integration also formed part of the project, requiring attention to both functionality and presentation.
Approach to Developing the APR WooCommerce Platform
Cheshire Digital combined WordPress, WooCommerce and Elementor with bespoke development tailored to APR’s requirements.
Established plugins provided the foundations for ecommerce and affiliate functionality. Custom tools addressed the specific workflows around laboratory reports and BOGO promotions, while interface development brought supporting components into the APR design.
Creative work ran alongside the technical build. Three category identities and a complete set of original product imagery established a coordinated visual direction across the catalogue.
This approach connected the customer-facing website with the administrative tools needed to manage it.
Custom WooCommerce Development and Creative Delivery
Bespoke COA and Endotoxin Report Management
Cheshire Digital developed a bespoke tool for uploading and managing Certificates of Analysis and endotoxin report documents.
Administrators can upload new reports, which automatically align with the correct products and database records. This gives APR a dedicated process for organising supporting documentation and reduces the need to maintain product-to-report associations manually.
The tool addresses a specific operational requirement of research peptide ecommerce: keeping laboratory documentation connected to the relevant catalogue entries as new reports become available.
Bespoke BOGO Promotions Tool
A custom WooCommerce promotions tool was developed to allow administrators to quickly create and apply buy-one-get-one offers.
The tool provides a focused workflow for managing BOGO promotions, supporting day-to-day administration and making it easier to introduce offers across the store.
Together, the report management and promotions tools show how bespoke WordPress plugin development can adapt WooCommerce to a specialist business’s requirements.
Three Distinct Product Category Identities
Cheshire Digital created three complementary identities within the APR website.
APR Health Solutions uses gold accents to distinguish the research peptide and compound range. Its category messaging focuses on controlled laboratory and analytical applications, quality, consistency and transparent product information.
APR Supplements uses a silver-grey identity to separate the supplement range, with messaging centred on performance, recovery and everyday wellbeing.
APR Bella Blue uses bright blue accents and a softer presentation for its skincare, body care and beauty collection.
The divisions share dark backgrounds, coordinated typography and consistent layouts. Each has its own category introduction and browsing entry point, helping customers recognise the different ranges while retaining a cohesive APR brand experience.
Complete Product Imagery Creation
All product imagery for the rebuilt website was created by Cheshire Digital.
Developing these assets alongside the category identities allowed the catalogue to follow a coordinated visual direction. Product imagery became part of the wider design system, supporting the distinction between the three ranges and their presentation throughout the website.
The creative scope therefore included both the ecommerce interface and the product assets used within it.
Affiliate Portal Customisation
The existing Coupon Affiliates portal was customised to reflect APR’s visual identity.
Work covered statistics, monthly summaries, referred orders, commission rates, payouts, bonuses, referral links and account settings. Typography, tables, panels and controls were refined to improve readability and consistency within the dark interface.
This extended the website’s design approach into the tools used by APR’s affiliate partners.
Branded Email Development
Custom styling was developed for WooCommerce communications, including order details, totals, customer information and order-status messaging.
Additional development provided a branded presentation for plain-text WordPress emails while preserving a plain-text alternative. This carried APR’s visual identity into communications beyond the website itself.
Customer Account and Access Work
The project also included work on customer login, registration and restricted-access behaviour.
Custom redirect logic was adjusted to address the interaction between logged-out access restrictions and password-recovery routes. This formed part of the wider work on how customers enter and use the platform.
PayRam Payment Integration
Cheshire Digital set up a self-hosted PayRam payment gateway on a separate Hostinger VPS and connected it to WooCommerce.
The integration work covered the payment subdomain, gateway configuration, webhooks and return and cancellation links. Checkout testing confirmed the redirect from WooCommerce to the PayRam payment interface.
This added server setup and payment infrastructure integration to the project’s design and development scope.
Domain, Hosting and Payment Provider Relationships
Specialist ecommerce websites depend on the services supporting them as well as the website itself.
Cheshire Digital’s experience in the peptide sector includes working with the requirements of domain registrars, hosting companies and payment processors. Maintaining healthy provider relationships involves accurate business information, transparent product presentation and an understanding of each provider’s terms.
This knowledge informs decisions about website content and supporting infrastructure, helping businesses approach provider discussions with a clear account of what they sell and how they operate.
Alongside technical payment integration, Cheshire Digital has developed industry connections that can facilitate introductions to potential payment processing partners. Suitability depends on each business’s products, markets and operating model, with approval and ongoing account requirements determined by the provider.
These relationships complement the development work by connecting specialist businesses with potential infrastructure and payment options.
Platform Technology
The APR rebuild brought together:
- WordPress for website content and administration.
- WooCommerce for product, customer and order management.
- Elementor for page design and layout.
- Bespoke plugins for COA and endotoxin report management.
- Custom promotional functionality for BOGO offers.
- Custom PHP and CSS for supporting functionality and presentation.
- Coupon Affiliates with APR-specific interface customisation.
- PayRam and a Hostinger VPS for self-hosted payment integration.
Key Capabilities Delivered
- Full WordPress and WooCommerce website rebuild.
- Specialist peptide ecommerce website design.
- Three coordinated identities for research compounds, supplements and beauty.
- Creation of all product imagery.
- Bespoke COA and endotoxin report upload and management.
- Automatic association of reports with the correct products and database records.
- Bespoke BOGO promotion creation and application.
- Affiliate portal design customisation.
- Branded email development.
- Customer account and access customisation.
- Self-hosted payment gateway setup and WooCommerce integration.
The Result
APR’s rebuild brought category branding, product imagery and bespoke ecommerce functionality together within one website.
The three product divisions now have distinct visual identities and messaging within a coordinated APR presentation. The custom report management tool gives administrators a dedicated way to organise COAs and endotoxin reports, while the BOGO tool simplifies the creation and application of promotional offers.
Following two unsuccessful agency engagements, the project also gave APR a development experience it responded to positively. The client’s feedback highlighted satisfaction with the website and appreciation for the progress achieved.
The APR project demonstrates Cheshire Digital’s ability to combine peptide website design with custom WooCommerce development, creative asset production and practical sector knowledge.
Client Feedback
APR’s feedback reflected both its response to the website and its experience of the development process:
“Couldn’t be happier with the site, Bianca says you crushed it as well and she’s over the moon happy.”
Discussing one of the previous agency engagements, the client added:
“They wanted calls like 2x a week and they never did anything.”
The client also shared Bianca’s reaction to working with Cheshire Digital:
“This would have been 20 calls with that other company, Arron is amazing.”
— APR client feedback
About Cheshire Digital
Cheshire Digital designs and develops WordPress and WooCommerce websites for peptide suppliers, research-product businesses and other specialist ecommerce sectors.
With several years of experience building peptide and grey-area ecommerce websites, Cheshire Digital combines bespoke development and brand design with practical knowledge of regulatory considerations, compliance requirements and relationships with domain, hosting and payment providers.
Services include full website rebuilds, custom WordPress plugins, COA and laboratory report management tools, product imagery, category branding, promotional systems and payment integrations. Industry connections also support introductions to potential payment processing partners, subject to provider assessment and approval.
Contact Cheshire Digital to discuss a peptide ecommerce website, specialist website rebuild or bespoke WooCommerce project.