Client Overview
Wolverine Peptides is a UK-based supplier of premium research peptides, offering a selection of carefully curated stacks designed strictly for educational and research purposes. The brand aims to provide clarity, trust, and professionalism in an industry often clouded by vague or misleading information. Wolverine Peptides serves a growing audience of researchers seeking consistent, high-quality compounds for scientific exploration.
Challenges
Wolverine Peptides faced several challenges launching as a new business in a highly niche and regulated space:No Digital Presence:
As a completely new brand, Wolverine Peptides needed everything from the ground up—including a full website build, product presentation, and branded packaging.
Strict Compliance Requirements:
It was essential to ensure all site content and messaging made clear that the products are for research purposes only, avoiding any implication of human consumption or medical use.
Complex Product Understanding:
Research peptides and stack formats can be confusing to new users. The site needed to educate without overwhelming, and clearly communicate product composition and research timelines.
Lack of Referral Infrastructure:
With no affiliate or referral system in place, there was no incentive structure to drive organic growth or reward brand advocates.
Our Approach
Cheshire Digital set out to build a complete e-commerce and marketing platform tailored for the research peptide market:Professional and Clean Design:
A clean, modern visual identity was applied across the site, striking a balance between clinical professionalism and modern e-commerce standards. This was reinforced with consistent styling, research-appropriate language, and strong UX design.
Branded Packaging and Product Visuals:
Although the logo was supplied, we extended the brand identity across all packaging and product visuals. We created sleek packaging designs, labelling concepts, and detailed 3D renders to convey professionalism and quality across the board.
Affiliate Marketing Integration:
We built a complete affiliate system into the site, giving approved partners access to a personalised dashboard, unique referral links, and commission tracking. This system provided a strong foundation for organic growth and community-driven marketing.
Product Transparency and Clarity:
Each peptide stack was laid out with detailed descriptions, breakdowns of contents, and research-use timelines. All content was written to support clarity and compliance, helping users find what they need without confusion.
Solution Implemented
Custom WordPress E-Commerce Website:A fully custom WordPress site using WooCommerce was developed, providing a scalable, secure platform for selling research-use-only peptides with full control over layout, messaging, and features.
Affiliate System Development:
We implemented a robust affiliate programme, allowing Wolverine Peptides to track, manage, and reward referrals through a dedicated partner portal. This created immediate opportunities for growth and long-term scalability.
3D Product Renders:
Photorealistic 3D renders of each peptide stack and component were produced to give customers a clear and high-quality visual representation of each product—supporting the brand’s premium feel.
Packaging and Brand Rollout:
Product labelling and packaging visuals were developed to reflect the clean, research-focused tone of the website—ensuring a unified look from digital to physical touchpoints.
Compliance-Focused Copywriting:
All site content was carefully written to reflect research-only usage, avoiding any claims or language that could compromise compliance or credibility.
Results and Outcomes
The Wolverine Peptides project delivered a polished, professional launch for the new research brand:Established Credibility:
With a high-quality visual identity and well-structured product information, the site immediately positioned Wolverine Peptides as a trustworthy supplier in the research peptide space.
Affiliate Growth Pipeline:
The new affiliate system enabled brand ambassadors to promote products confidently and transparently, helping to drive organic reach and expand the customer base.
Streamlined Product Discovery:
Clear stack breakdowns, timelines for research, and professional visuals made it easy for researchers to find and understand what they needed.
Unified Brand Experience:
From 3D renders to packaging and product listings, the entire customer journey felt cohesive, professional, and aligned with research use expectations.
Scalable Platform:
The site and systems are now ready for growth—whether that’s expanding the product line, adding educational content, or enhancing the affiliate programme.
