Client Overview

Genetra.io is a research-focused ecommerce brand supplying peptides and related compounds strictly for laboratory and in-vitro research use. Operating within a highly regulated and closely scrutinised market, Genetra required a digital platform that balanced strict compliance with a clear, approachable user experience. The project encompassed a full website build, partial brand refinement and the creation of a medical-grade yet commercially usable interface designed to build trust without intimidating legitimate buyers.

Challenges

Genetra’s requirements extended far beyond a standard ecommerce build. The project presented multiple overlapping challenges that needed to be solved as a single, cohesive experience:

Medical Credibility Without Alienation:
The site needed to look serious, clinical and research-focused while remaining intuitive, readable and approachable for laboratories and institutions purchasing online.

Operating in a High-Risk, Regulated Market:
All language, structure and interactions had to align with research-only positioning while remaining defensible under payment processor and compliance review.

Mixed Product Categories Creating Risk:
Wellness-adjacent products and research peptides required clear structural separation to avoid regulatory ambiguity and user confusion.

Our Approach

Cheshire Digital designed Genetra.io as a regulated ecommerce system where user experience, visual clarity and compliance work together — rather than competing for attention. The goal was to reduce friction, improve confidence and guide users through complex decisions without overwhelming them.

Medical-Grade, Approachable UI Design:
A restrained, clinical design system was developed using clear typography, balanced spacing and calm visual hierarchy — ensuring the site feels credible without appearing cold or inaccessible.

Alongside the technical and compliance requirements, the interface was deliberately designed to feel modern, confident and visually polished — reinforcing trust while remaining calm, readable and approachable for legitimate research buyers.

Compliance-First UX Architecture:
Research-only positioning was embedded naturally into page layouts, content structure and user flows, avoiding aggressive warning patterns that damage trust or usability.

Clear Catalogue & Navigation Logic:
Product categories were intentionally structured to separate wellness products from research peptides, reducing confusion while improving scannability and ease of use.

Custom Decision-Support Tooling:
A bespoke Analytical Reference Calculator was designed and integrated directly into product pages, supporting informed purchasing decisions while remaining non-instructional and compliant.

Regional Controls Without UX Penalty:
Region-based product visibility and pricing adjustments were implemented in a way that feels seamless to users, avoiding hard errors or confusing restrictions.

Solution Implemented

Full Website Build on a Scalable Platform:
A complete WordPress + WooCommerce build provided Genetra with a flexible, future-proof foundation capable of enforcing complex compliance rules without compromising usability.

Research-Only Governance System:
Age checks, research-use affirmations and disclaimers were layered throughout the journey — particularly at checkout — reinforcing intent while maintaining a calm, professional experience.

Region-Aware Product & Pricing Logic:
Automated controls govern product visibility and pricing by region, ensuring global compliance without creating friction for legitimate buyers.

Consistent, Brand-Aligned UX:
Partial branding work ensured visual consistency across all touchpoints, reinforcing trust, clarity and ease of use for both new and returning customers.

Results and Outcomes

While the project prioritised long-term viability over short-term metrics, Genetra launched with a significantly stronger commercial and experiential foundation:

Higher buyer confidence
Clear layouts, approachable medical design and supportive UX reduced friction and improved trust throughout the purchase journey.

Improved payment-processor defensibility
Layered affirmations and region-aware checkout flows strengthened platform stability and reduced risk.

Scalable, user-friendly foundation
The site is now equipped to expand product ranges and regions without sacrificing usability or compliance.

Conclusion

This project demonstrates that regulated ecommerce does not need to feel restrictive or inaccessible. By combining a medical-grade visual identity with thoughtful UX design, custom tooling and region-aware compliance systems, Cheshire Digital delivered a research-grade ecommerce platform that is credible, approachable and built for long-term global viability.