Client Overview
APR Health Solutions is a US-based supplier specialising in research-only peptides and bacteriostatic water. Serving laboratories, researchers and educational institutions, the business operates in a tightly regulated market where credibility, clarity and compliance directly influence purchasing decisions. To support growth and strengthen trust with returning buyers, APR needed a more premium, professional online presence that aligned with industry expectations.
Challenges
Although APR had an existing website on the GoDaddy platform, the build limited customer confidence and long-term growth potential:Generic Design and Weak Brand Presence:
The site looked like a standard consumer shop, lacking credibility for a research supplier.
Inconsistent Compliance Messaging:
Research-only language and disclaimers were scattered and inconsistent, increasing risk and reducing trust.
Poor SEO and Conversion Barriers:
Weak responsiveness, unclear layouts and minimal optimisation restricted organic traffic and lowered conversions.
No Affiliate or Growth Structure:
The brand had no infrastructure to support scientist partnerships or repeat customer incentives.
Our Approach
Cheshire Digital migrated and re-skinned APR Health Solutions onto a scalable WordPress + WooCommerce platform—elevating trust, compliance and user experience without rebuilding the entire business.Clinical, Premium UI Design:
A clean, research-appropriate, laboratory aesthetic replaced the generic GoDaddy theme.
Compliance-First Language:
Age gates, disclaimers and research-only messaging were standardised across product pages and checkout.
SEO & Performance Fixes:
Technical SEO issues were resolved, product pages were restructured and mobile responsiveness was improved to support organic traffic.
Affiliate System Setup:
A full affiliate structure was implemented to support scientific partners, returning customers and growth marketing.
Payment & Shipping Integration:
WooCommerce was configured to support secure payments and streamlined shipping, maintaining their existing provider while enhancing reliability.
Solution Implemented
Premium WordPress Rebuild:A fully re-skinned WooCommerce site replaced the restrictive GoDaddy template, giving APR a scalable, professional platform tailored to their market.
Research-Only Compliance Features:
Age gating, consistent disclaimers and appropriate product language were deployed site-wide to protect credibility and reduce risk.
Affiliate Infrastructure:
Affiliates can now promote APR using tracked links and compliant messaging, encouraging organic revenue without aggressive advertising.
Structured Product Layouts:
Clear scientific presentation avoids consumer implications, helping researchers purchase with confidence and encouraging repeat orders.
Results and Outcomes
Within the first week of launch, APR saw immediate performance improvements:+29% increase in sales
Credibility and clarity directly boosted conversions.
Increase in returning customers
Trust-focused design and compliance clarity led to repeat orders.
Significant boost in organic traffic
SEO restructuring and improved indexing drove new research customers.
Higher mobile conversion rates
Better performance and clearer checkout reduced friction across devices.