Client Overview
Escape Spa is a luxury wellness destination based in the heart of Manchester, offering a wide range of high-end treatments across beauty, skincare, and body care. Known for its tranquil atmosphere, premium service, and a team of highly skilled professionals, Escape Spa caters to a discerning clientele looking for holistic rejuvenation and self-care. The spa’s mission is to provide a relaxing escape from city life while delivering exceptional results through personalised treatments and industry-leading products.
Challenges
Escape Spa approached Cheshire Digital with several key challenges to address during their digital transformation:Outdated Website Experience:
The previous site did not reflect the premium nature of the spa or the high-end services on offer. It lacked visual impact, had confusing navigation, and didn’t provide a clear path for bookings or service discovery.
Poor Mobile Experience:
With a large portion of users browsing on mobile, the old site’s lack of mobile optimisation led to a frustrating user experience and missed conversions.
Inconsistent Brand Messaging:
The spa’s luxurious in-person experience was not mirrored in the digital presence. Visual branding, tone of voice, and messaging needed to be unified across platforms.
Complex Service Offering:
With a large and varied treatment list, Escape Spa needed a way to organise, present, and upsell services effectively while making booking as seamless as possible.
Our Approach
Cheshire Digital set out to create a beautiful, high-performance website that elevated Escape Spa’s digital presence to match the premium quality of their physical space:Modern, Elegant Design Language:
We built a clean, visually stunning website that conveyed luxury without sacrificing usability. Soft colour palettes, high-resolution photography, and curated typography gave the site a calm, sophisticated feel.
Streamlined UX for Browsing and Booking:
We restructured the service layout, introducing clear category hierarchies and simplified navigation. Users can now browse treatments intuitively, with pricing and durations clearly displayed.
Mobile-First Experience:
The site was designed mobile-first, ensuring fast load times, smooth navigation, and mobile-friendly booking journeys across all devices.
Content and SEO Optimisation:
We rewrote service descriptions to reflect Escape Spa’s unique tone—calm, confident, and customer-focused—while optimising for search engines to improve visibility and organic reach.
Integrated Analytics and Tracking:
Google Site Kit was installed to help the client monitor performance and understand user behaviour, giving them insights to further improve engagement and conversion rates.
Solution Implemented
Custom WordPress Website:We developed a custom WordPress site built for performance and flexibility, giving the client full control over content updates, service listings, and future expansion.
Enhanced Booking Pathways:
While Escape Spa uses a third-party booking system, we designed the site around seamless transitions to the booking platform—encouraging more clicks and conversions.
Service Database Upload & Organisation:
All services were cleaned, categorised, and uploaded into a structured database, presented with combined duration and pricing formats to support clarity and ease of comparison.
Visual Branding & Photography Integration:
Existing visuals were enhanced and new imagery was integrated to capture the relaxing, high-end atmosphere of the spa—creating a cohesive brand identity from online to in-spa.
Privacy & Policy Compliance:
We updated the privacy policy and ensured the website met compliance standards, building trust and transparency for new and existing clients.
Results and Outcomes
Polished Digital Identity:The new website gave Escape Spa a refined, professional look that aligns with the luxury experience offered in-person.
Improved Mobile Experience:
Visitors can now enjoy a smooth, frustration-free browsing experience across all devices, leading to longer sessions and higher engagement.
Increased Booking Potential:
With clearer navigation and better service presentation, the site now supports easier decision-making and drives more users toward booking.
Elevated Brand Perception:
The unified design, tone, and structure of the new site reinforced Escape Spa’s position as a premium provider in the competitive Manchester wellness market.
Data-Driven Insights:
With tracking tools in place, the Escape Spa team can now assess performance and fine-tune the user journey to maximise conversion and client satisfaction.
