Client Overview
Synthic Research is an Alabama-based research peptide supplier, committed to providing high-quality compounds strictly for research purposes. With a strong focus on compliance and transparency, Synthic combines scientific credibility with customer-focused service. The brand’s identity—rooted in muted, earthy colours and clean typography—emphasises professionalism and clarity in a space where many competitors lack trust and polish.Challenges
Synthic Research approached Cheshire Digital with several key challenges in establishing and optimising their digital presence:Regulated Market Compliance:
All digital content had to clearly communicate that products are for research use only, with disclaimers avoiding any implication of human consumption.
Hosting Limitations:
Synthic was operating on its own hosting but sought a more robust, scalable, and reliable solution for long-term growth.
Complex Product Catalogue:
With a wide range of peptides, bacteriostatic water, and supplements available in different vial sizes and packs, the website needed a structure that was both clear and easy to navigate.
Email Deliverability:
Emails were often flagged as spam or restricted, requiring improvements in DNS and authentication records to ensure smooth communication with customers.
Marketing Restrictions:
Conventional peptide visuals (such as vials) often triggered advertising platform rejections, requiring creative solutions for compliant ad designs.
Our Approach
Cheshire Digital worked with Synthic Research to build a credible and scalable digital ecosystem tailored to its unique challenges:Professional Website Development:
A WooCommerce site powered by WordPress and Elementor was built, offering a clean, professional interface and scalable e-commerce functionality.
Compliance-Focused Content:
Clear disclaimers and careful copywriting ensured that all product pages emphasised research-only use while maintaining accessibility and clarity.
Hosting Consultation:
We audited Synthic’s existing hosting performance and sourced suitable US-based VPS providers with cPanel/WHM for improved reliability and scalability.
Email Infrastructure:
SPF, DKIM, and DMARC were configured to reduce spam issues and improve deliverability of transactional and marketing emails.
Creative Marketing Assets:
Designed abstract and compliant visual assets for advertising campaigns, avoiding the clinical or medical feel that often leads to ad rejection.
SEO & Product Clarity:
Structured product catalogue with detailed descriptions and keyword-aligned copywriting to improve discoverability and user understanding.
Solution Implemented
Custom WooCommerce Website:Developed a scalable WordPress e-commerce platform with Elementor for flexibility, user-friendly design, and structured product listings.
Hosting Roadmap:
Provided consultation and recommendations for reliable US-based VPS hosting solutions with cPanel/WHM, giving Synthic a clear upgrade path.
Email Deliverability Fixes:
Implemented authentication protocols (SPF, DKIM, DMARC) to ensure critical communications reached customers’ inboxes consistently.
Compliant Ad Creative:
Produced a suite of visuals for use across Meta and Google Ads, balancing brand identity with advertising restrictions.
Brand Cohesion:
Applied Synthic’s creative style guide consistently across digital touchpoints, from typography to colour palette, ensuring a professional and trustworthy brand presentation.
Results and Outcomes
The Synthic Research project delivered a reliable, professional, and compliant foundation for the brand’s growth:Credible Online Presence:
A polished WooCommerce storefront positioned Synthic as a professional and trustworthy supplier in a competitive research market.
Improved Customer Communication:
Email deliverability was enhanced through DNS authentication improvements, reducing lost or blocked messages.
Future-Proof Hosting Strategy:
Synthic now has a clear roadmap for hosting that supports growth, scalability, and site reliability.
Compliant Marketing Materials:
Ad creatives and product visuals were produced that fit within platform guidelines, avoiding costly ad rejections.
Structured Product Discovery:
The product catalogue was organised with clear, research-only copy and transparent pricing, making it easier for customers to navigate and purchase.
